- +53.9%
Growth in Organic Search Traffic
Cascais Routes partnered with Axyven for a focused three-month SEO campaign from July to September 2024.
Our objective was to strengthen the website’s organic search presence and help more people discover its outdoor activities and experiences in Cascais and Sintra.
Within the campaign period, organic search traffic increased by as much as 53.9% compared with the first month, reaching 394 organic sessions in August.
By the end of the three-month project, Cascais Routes had generated 940 organic search sessions and 2,373 total website sessions.
About CASCAIS ROUTES
Connecting People With Outdoor Adventures in Cascais & Sintra
Cascais Routes is an outdoor activity company based in Cascais, Portugal, operating in the Sintra-Cascais Natural Park.
Founded in 2014, the company provides outdoor experiences for locals, families, travellers, children, schools, and businesses. Its activities include surfing, kayaking, rock climbing, hiking, mountain biking, e-bike tours, stand-up paddleboarding, trail running, and other outdoor experiences.
The company also offers kids’ programmes, school activities, tours, and corporate team-building experiences, creating multiple opportunities to reach people searching online for outdoor activities in the Cascais and Sintra area.
The challenge
Cascais Routes operates in a market where search visibility can play an important role in connecting the business with both tourists and local customers.
Someone planning a trip may search for a surf lesson, kayak tour, guided hike, e-bike experience, or another outdoor activity before arriving in Cascais. Local families and organisations may also search for kids’ activities, training programmes, or team-building experiences. With such a broad range of services, the challenge was to help search engines better understand what Cascais Routes offers, where those activities are available, and which pages should appear for relevant searches.
Cascais Routes hired Axyven for a concentrated three-month SEO project. Our goal was to make meaningful improvements within a relatively short campaign period and establish a stronger foundation for continued organic visibility.
Services Used:
STRENGTH IN NUMBERS
Business impact
The SEO campaign ran from July through September 2024, with Google Analytics showing positive movement in organic search traffic during the engagement.
Organic Search generated 256 sessions in July.
In August, this increased to 394 sessions, representing a 53.9% month-over-month increase.
September recorded 290 organic sessions. While lower than the August peak, this was still 13.3% higher than July, the first month of the campaign.
Across the three months, Organic Search generated a combined 940 sessions.
Peak Growth in Organic Search Traffic
Organic Search Sessions in 3 Months
Total Website Sessions in 3 Months
Building Organic Visibility in a Competitive Tourism Market
SEO for an outdoor activity business requires understanding how different audiences search.
A tourist looking for outdoor activities in Cascais may have completely different search intent from someone looking specifically for a surf lesson, kayak tour, e-bike experience, or rock climbing. Cascais Routes also serves families, children, schools, companies, and local residents, meaning its search opportunity extends beyond traditional tourism.
The website currently showcases activities ranging from surf and kayaking to climbing, hiking, mountain biking, e-bike tours, kids’ programmes and team building. Our SEO approach therefore focused on helping search engines better understand these individual offerings while strengthening the website’s overall relevance to Cascais and Sintra.
- Keyword & Search Intent Research
- Service Page Optimisation
- On-Page SEO Improvements
- Local Search Relevance
- Content Optimisation
- Internal Linking
- Technical SEO Review
- Performance Monitoring
Three Months. Measurable SEO Progress.
SEO is often viewed as a long-term marketing channel, but a focused strategy can begin producing measurable movement much sooner.
For Cascais Routes, our engagement lasted just three months, from July to September 2024.
+53.9%
Peak Increase in Monthly Organic Traffic
940
Organic Sessions Generated
41.2%
Share of Website Traffic From Organic Search by September
