- 30+
Leads Generated Every Month
After previously running PPC with another agency without generating conversions, Declutter Assistance was referred to Axyven by one of our existing clients.
We took over the PPC campaign in July 2023, rebuilt the advertising strategy around lead generation, and focused on reaching people actively searching for decluttering and related services in Sydney.
Since then, PPC has become a consistent source of new enquiries for the business, generating around 30 leads per month.
About DECLUTTER ASSISTANCE
Helping Sydney Residents Simplify Life’s Biggest Transitions
Declutter Assistance is a Sydney-based business providing practical, hands-on support to people who need help organising, decluttering, downsizing, moving, or clearing a property.
Led by Dinah and her team, the business provides personalised support designed to make potentially stressful situations easier to manage.
Its services include home decluttering and organising, senior downsizing, house moving assistance, Swedish Death Cleaning, and estate clearances. The company works with clients across Sydney’s Northern Beaches, North Shore, Eastern Suburbs, Inner West, and Western Suburbs.
For Declutter Assistance, attracting the right enquiries is particularly important because potential clients are often looking for help with a specific and immediate situation.
The challenge
Before partnering with Axyven, Declutter Assistance was already investing in PPC advertising with another company.
The problem was simple but significant: The campaigns were not generating conversions. Ad spend alone does not make a PPC campaign successful. Traffic needs to come from people who are genuinely interested in the service, and the campaign needs to make it easy for those people to take the next step.
After being referred to Axyven by one of our existing clients, Declutter Assistance approached us to create a more effective PPC strategy.
We began managing the campaign in July 2023. Our objective was not simply to increase clicks. It was to turn paid search into a reliable lead-generation channel for the business.
Services Used:
STRENGTH IN NUMBERS
Business impact
The difference has been consistency.
Since Axyven took over PPC management, Declutter Assistance has moved from a campaign that was generating no conversions to a paid advertising strategy that consistently brings new enquiries to the business.
Today, the campaigns generate around 30 leads per month, giving the business a steady flow of prospective customers searching for the services it provides.
Rather than chasing traffic volume alone, the strategy focuses on connecting Declutter Assistance with people who have genuine intent to enquire.
Leads Generated Per Month
PPC Partnership Started
Turning PPC Into a Reliable Lead Generation Channel
The challenge with PPC is rarely just getting an advertisement in front of people.
The real challenge is getting the right ad in front of the right person at the right time, while controlling how the advertising budget is spent.
When we took over the Declutter Assistance campaign, our focus shifted from simply generating paid traffic to generating meaningful enquiries.
This meant building the campaign around the services potential customers were actively looking for and continuously improving performance based on actual search and conversion data.
- High-Intent Keyword Targeting
- Service-Focused Campaign Structure
- Geographic Targeting Across Sydney
- Ad Copy Focused on Enquiries
- Negative Keyword Management
- Landing Page Alignment
- Conversion Tracking and Performance Monitoring
- Continuous PPC Optimisation
From Zero Conversions to Consistent Monthly Leads
The most important result of the campaign is not a temporary spike in clicks or impressions.
It is the transformation of PPC into a dependable source of enquiries.
Before working with Axyven, Declutter Assistance had been running paid advertising through another provider but was not receiving conversions.
After being referred to us, we took over the campaign in July 2023 with a clear focus on lead generation.
Since then, the business has been receiving a consistent flow of PPC enquiries, with the campaigns currently generating around 30 leads every month.
30+
Leads Per Month
0 → Consistent Leads
PPC Performance Turnaround
Since July 2023
Ongoing PPC Management
