- +206.7%
Website Traffic Growth
Xpedio partnered with Axyven to strengthen its search visibility and attract more people to its website. Through a focused SEO strategy, we worked to improve how the website was understood by search engines, increase its visibility for relevant searches, and create a stronger foundation for long-term organic growth.
Within just six months, Xpedio achieved a 206.7% increase in overall website traffic, while traffic from organic search increased by 34.4%.
About XPEDIO
Helping Organisations Turn Transformation Into Progress
Xpedio is a transformation facilitation company that helps organisations tackle complex challenges, improve collaboration, and create lasting change.
Rather than taking a one-size-fits-all approach, Xpedio develops solutions around the specific needs and goals of each organisation. Its services cover areas such as organisational transformation, strategy, leadership development, facilitation, workshops, and training. (xpedio)
Xpedio has worked with organisations across different industries, with its website showcasing work and testimonials involving companies and organisations such as Housemarque, Paulig, Veho, Puuilo, M-Files, and the City of Rauma. (xpedio)
The challenge
Xpedio had strong expertise, a distinctive approach, and an established track record, but there was an opportunity to make its website more visible to people actively searching online for the types of services it provides.
The challenge was not simply to generate more website visits. We wanted to build stronger search visibility around relevant services and topics while helping search engines better understand Xpedio’s expertise.
This required a more structured SEO approach focused on the website’s content, keywords, on-page optimisation, technical foundations, and overall organic search presence.
Our goal was clear: increase Xpedio’s visibility in search and turn that increased visibility into sustainable website traffic growth.
Services Used:
STRENGTH IN NUMBERS
Business impact
Within six months of implementing the SEO strategy, Xpedio experienced measurable growth in its website performance. Google Analytics data shows that overall website traffic increased by 206.7%, reaching 1,325 sessions during the comparison period.
Organic Search also moved in the right direction, increasing by 34.4% to 129 sessions. The results demonstrate a significant improvement in overall website reach alongside continued growth from search.
Increase in Overall Website Traffic
Increase in Organic Search Traffic
To Achieve Measurable Growth
Building a Stronger Search Presence for Xpedio
Growing organic visibility requires more than making a few changes to page titles or adding keywords to existing content.
For Xpedio, our approach focused on building a stronger SEO foundation and making the website more relevant and accessible to both search engines and potential clients.
We worked across key areas of the website to help search engines better understand Xpedio’sservices, expertise, and the problems the business helps organisations solve.
- Keyword Research and Search Intent Analysis
- On-Page SEO Optimisation
- Content Optimisation
- Technical SEO
- Internal Linking
- Ongoing SEO Monitoring
From Better Visibility to Measurable Growth
The six-month results show the impact of building a more focused digital presence.
|Xpedio’s overall website traffic grew by 206.7%, demonstrating a significant expansion in the number of visits reaching the website.
At the same time, Organic Search traffic increased by 34.4%, showing positive progress in Xpedio’s ability to attract visitors through search engines.
Rather than focusing on short-term rankings alone, the campaign was designed to establish a stronger SEO foundation that can continue supporting Xpedio’s visibility as its website and content grow.
+206.7%
Overall Website Traffic
+34.4%
Organic Search Traffic
1,325
Total Sessions
